Budweiser Black Crown - Lost Arts

This piece was created in 2014 for a private crowd sourced assignment on the website formerly known as poptent.com.

The idea behind it was to celebrate the art of old timey crafts while tying in the idea that the Budweiser Black Crown recipe was crafted by one brewmaster, and chosen by a panel of 12 brewmasters.

Budweiser ended up purchasing this spot from us, but to the best of my knowledge it was never used. I suspect it had something to do with the commercial they released during the following years' Super Bowl, which was essentially celebrating the opposite (don't sweat the small stuff, just drink your beer!).

This spot was concepted, directed, shot, and edited by myself, the copy was written by Karl Dunn, and the compositing was done by Orlando Asson.